VOILÀ
Your groceries, delivered.
just like that.

Voilà is a cutting-edge online grocery home delivery service in the Greater Toronto Area, the Greater Montreal Area, Ottawa, the Calgary Area, the Edmonton Area, and Quebec City. Voilà promises customers guaranteed freshness, at affordable prices, straight to your door. Voilà was launched in early 2020 and continues to expand its competitive grocery delivery service across Canadian provinces.

I continue to have a great experience working full-time as a backstage employee for Voilà by Sobeys and expanding my knowledge within the grocery-retail industry. Through this opportunity, I have further expanded my skillsets surrounding:

• Print design

• Bilingual promotions

• e-Commerce marketing statistics

• Animation design (Adobe AE)

• Powerpoint design

• Digital web campaigns that have spanned across Canada

As a creative designer, my mission is to build brand exposure and customer retention across Canada, showcasing Voilà’s values, and unique selling points through visually engaging material. This piece of my portfolio showcases Voilà’s commitment to convenience, freshness, and customer satisfaction, with the ultimate goal of driving brand awareness and customer loyalty.

Voilà x national bank open (tORONTO) 🎾

The National Bank Open presented by Rogers is a prestigious professional tennis tournament owned and operated by Tennis Canada. Classified as an ATP Masters 1000 event on the ATP Tour calendar and a WTA 1000 event on the women’s tour, the National Bank Open attracts the biggest stars in tennis year after year.

I had the pleasure of designing all print material for Voilà’s kiosk at the 2023 National Bank Open in Toronto, which included a food cart, menu, Voilà exclusive colouring book, and Voilà branded stickers. Our kiosk was next to a large stand for Sobeys; this enabled brand exposure for all attendants looking for food and refreshments at the National Bank Open. Each colouring book came with a promotional code, giving a call to action by means of bringing in new customers to Voilà. My team and I had the opportunity to attend the semi-finale tournament in August 2023. It was a great experience and I felt pride seeing my work out in public.

VOILÀ animation, digital & print ASSETS

The following design assets are a mixture of creative projects I’ve executed while working for Voilà. Explore my animations, digital, and print designs that showcase my creativity and attention to detail. From lively animations, eye-catching print materials, to approachable digital designs – my work at Voilà reflects my passion for design in the grocery delivery world.

ANIMATIONS

DIGITAL

print

Direct Mail Campaign: High Value Lapsed Customer Re-Engagement

This was a project I led from start to finish, aimed at re-engaging lapsed Voilà shoppers, an audience we knew was still open to coming back if we approached them the right way.
I managed everything from the initial strategy and creative concepts to working with external vendors such as AIIM to bring this gatefold direct mailer to life.

We took a “breakup-style” messaging approach: a bit cheeky, a bit self-aware, something that said, “We’re sorry. We’ve changed. Let’s keep a good thing going.” It was an honest, customer-first tone that felt true to the Voilà brand. To highlight what was accomplished:

• Built the campaign around new selling points including increased delivery availability, a stronger product assortment, and the introduction of Scene+ Member Pricing

• Used insights to shape our offer strategy, knowing that this audience responds better to dollar-off deals than loyalty points

• Explored several creative directions early on, but made strategic calls based on budget and time constraints to ensure we could meet our summer launch window

• Collaborated with multiple teams across marketing, merchandising, analytics, and external mail vendors to keep everything aligned and moving on schedule

This piece is now set to hit mailboxes this summer, and it’s a great example of how I can take a large-scale, cross-functional campaign from idea to execution, balancing creativity, data, and real-world limitations along the way.

INITIAL MOCKS

APPROVED CONCEPT

Voilà OOH Campaigns

Showcasing Voilà’s Out-of-home (OOH) advertising is a powerful marketing strategy that reaches consumers outside of their homes, targeting them as they naturally navigate the bustling streets and public spaces of their cities with help of Pattison Outdoor Media. This non-intrusive, visually captivating form of advertising engages potential customers and builds brand awareness by reaching them directly in their everyday environments. As a premier grocery delivery service, Voilà understands the importance of attracting the attention of busy urban dwellers. My team and I recognize that traditional advertising methods might not effectively resonate with individuals who are constantly on the move. That's where out-of-home advertising comes into play. Voilà's out-of-home advertising campaign aims to create a memorable and eye-catching experience for consumers. Strategically positioned billboards, digital superboards, and posters will be strategically placed in high-traffic areas, including bustling streets, shopping districts, and transit stations. By utilizing prime locations, Voilà ensures maximum visibility and optimal reach to its target audience. The benefits of OOH advertising includes:

• Increased brand exposure

• Stimulating curiosity

• Building consumer trust

• Enhanced local awareness

I was able to efficiently work alongside my talented teammates to build digital and print graphics for Voilà’s OOH campaigns. Both campaigns were featured across high-traffic areas throughout 2022 and 2023.